British Beauty Council Brand Universe

British Beauty Council
Brand Universe

The British Beauty Council is the voice of a £28.3bn industry; the only body in the country that brings global corporations, indie founders, practitioners, supply chain and government to the same table. Seven years in, the name was recognised and the government access was real. Our brief was to move the Council from founder-led beginnings to established authority without surrendering the creative confidence that defined it from the start.

One principle governs the work: accessible authority. Serious enough for Number 10. Expressive enough for the industry it represents.

From that strategy, we reimagined the Council's entire visual presence; a new identity, and a platform built to carry it.

Identity

We designed an entirely new suite of brand marks, including the BBCo lettermark; engineered to hold on every surface, at every scale. The palette is held to a single colour, deployed with rigour. The typographic system carries the same restraint: GT Ultra holds the institution, its Median and Standard cuts in permanent tension; ITC Garamond, a serif with history and character, animates the editorial masthead. Text is marked with a highlight device; a signature that makes the Council’s typesetting unmistakable.

Platform

The identity is carried across every touchpoint and into a new digital platform, rebuilt from the ground up as the Council's primary instrument for news, membership, insight and events. An editorial environment with the hierarchy of a publication, and the architecture to hold whatever the Council becomes over the next decade.

Full Project Services

Brand Strategy
Copy & Tone
Creative Direction
Brand Identity Design
Sub-Brand & Campaign Architecture
Brand Guidelines
Editorial Design
User Interface Design
Website Development
Social
Direct Marketing

New Order Services

21 Sunbeam Road, NW10 6JP
London, United Kingdom